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THE BRIEF
​This is our big launch moment to introduce Spotify's Audiobook platform to the world.
​
Launch with a campaign that connects Spotify, Gen Z, and Audiobooks that makes use of media in a bolder way.
THE UNEXPECTED WILDS
The musicians we featured in 'The Unexpected Drop' take center stage.
QR codes link people directly to their narrations.
THE UNEXPECTED DROP
We launched Spotify's Audiobook platform by using
powerful voices in music to amplify powerful stories in literature.
WILD POSTINGS
The musicians we featured in 'The Unexpected Drop' take center stage.
QR codes link people directly to their audiobook narrations.
BOARDS THAT ROAR
Gen Z grabs the spotlight on our traditional billboards
while continuing the thread between literature and music.
We showcased the authors with a nod to music and audio
PRINT
We showcased the authors with a nod to music and audio.
QR codes linked readers directly to their audiobooks.
SOCIAL
Instagram Stories gets taken over by Spotify.
BROADCAST
:30 spot that harmonizes music and literature.
APP INTEGRATION
The place where everything lands for Stories That Roar.
App Integration
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App Integration
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Instagram Stories get taken over by Spotify.
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